The cost of poor grammar
By Daniel Hunter

A new study conducted by a professional translation and transcription provider has revealed that 59% of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material; whilst 82% would not use a company that hadn’t correctly translated their online and marketing material into English.

As part of ongoing research focusing on the link between consumer spending and the quality of a company’s online presence, a leading translation and transcription company has undertaken a study looking at how a business’ spelling and grammar may impact upon a person’s likelihood to use a particular company or service.

The research, conducted by Global Lingo, polled 1,029 UK adults aged 18 and over on their online purchasing and browsing habits. Respondents were asked questions related to the factors that influence them to use a particular company or service, specifically in relation to web and marketing material.

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